About Nanopixel
Nanopixel creates 3D visuals and animations for various sectors, including the automotive industry (car configurators), industrial product design, and showroom experiences. When we first sat down together, we noticed that there was a need for more than just a refresh of their visual identity.
The soul
Our eyes are pretty spoiled these days. Wowing people with visuals isn't as easy anymore. That's why we aimed to delve deeper than the surface and beyond the pixels. Our strategic recommendation: make the brand more than just another eye-candy factory.
CGI, VR, AR... these are the means, not the end. Our real goal is to convince people. Or more precisely: to help Nanopixel's clients convince their customers. The paradigm shift we initiated is that Nanopixel is no longer a technology company, but a team of creative experts that uses technology to generate sales. 'We create to convince' is the motto we proposed. Not chasing the latest technology but creatively opening commercial doors.
CGI, VR, AR... these are the means, not the end. Our real goal is to convince people. Or more precisely: to help Nanopixel's clients convince their customers. The paradigm shift we initiated is that Nanopixel is no longer a technology company, but a team of creative experts that uses technology to generate sales. 'We create to convince' is the motto we proposed. Not chasing the latest technology but creatively opening commercial doors.
The voice
The name Nanopixel suggests deep technical savvy, and that’s accurate, but now we’re expanding that narrative. Changing the brand name was not an option, so our refreshed tone of voice is helping to push this new angle. In an industry often lost in jargon, our voice stands out as uniquely creative. And look, even the 3 TOV principles that underlie it are in 3D: Direct, Desirable, Distinct. In other words: simple and without buzzwords, seductively imaginative, and noticeably creative. What Nanopixel does is no longer about what meets the eye, but about what meets the mind.
The face
The 'N' of Nanopixel is a gateway that opens up. Like a magical passage, it marks the beginning of every visual journey. This links beautifully to the tagline 'We create to convince'–convincing you to step through the gate, to a parallel world where anything is possible. The specific shape of the 'N' is also reflected in the typography used.
More broadly, it's a shape with unlimited layout possibilities. Its flexibility, like imagination itself, is vast. And because it's primarily their work that needs to shine, the visual identity of Nanopixel is black and white. This allows the brand to project the quality and timelessness that characterizes them.
More broadly, it's a shape with unlimited layout possibilities. Its flexibility, like imagination itself, is vast. And because it's primarily their work that needs to shine, the visual identity of Nanopixel is black and white. This allows the brand to project the quality and timelessness that characterizes them.
